GLOBAL SALES MANAGER

Job Summary:

Visit Annapolis & Anne Arundel County (VAAAC) is seeking a Global Sales Manager. The Global Sales Manager will promote Annapolis & Anne Arundel County as the premier international destination for meetings, sports, events, and other gatherings. Our mission is to drive economic and social impact through meetings, conventions, and sports that contribute to community growth while positively impacting residents in Annapolis & Anne Arundel County. This position reports to the Senior Director of External Relations.

Key Responsibilities:

• Increase International & Sports Visitation:
  • Serve as the primary representative for Visit Annapolis & Anne Arundel County at international events.
  • Develop and maintain relationships with key stakeholders, including clients and prospects, throughout the year.
  • Identify, establish, and nurture partnerships with travel trade clients and partners in the international market.
• Client Relationship Management:
  • Engage proactively with clients to ensure comprehensive account management and maintain consistent communication touchpoints.
  • Foster long-term partnerships that enhance the experience of all stakeholders involved. 
• Lead Generation & Conversion:
  • Develop strategies to generate and convert leads into successful events, focusing on the international market and sports.
• Sales and Promotion Activities:
  •  Prospect, source, pitch, and close lead opportunities for international meetings, sports, and travel programs, increasing event production in Annapolis & Anne Arundel County.
  •  Coordinate and lead promotional activities, including client FAM trips, sales calls, and hospitality events.
• Bid Process Support:
  • Assist in the international Association Congress bid process by researching competitors, soliciting partners, developing briefs, and managing the creation of bid proposals.
  • Collaborate with stakeholders to maximize the competitiveness of submitted bids.
• Travel & Tradeshow Coordination:
  • Plan and coordinate participation in international tradeshows, sales missions, and conferences.
  • Schedule and manage bookings for international meetings and sports programs, ensuring alignment with sales and marketing objectives.
  • Manage the International sales efforts for the State of Maryland, representing our unique offerings.
• Sales Department Effectiveness:
  • Deliver exceptional customer service by fostering and maintaining strong relationships with partners, stakeholders, and clients.
  • Collaborate closely with General Managers and clients to align with objectives and strategies.
  • Leverage the CRM database to optimize resources and maintain accurate client records.

Additional Responsibilities:
• Promote the organization’s mission by actively participating in meetings as required by the CEO and in weekly staff meetings.
• Cultivate cooperative relationships with VAAAC staff by ensuring effective communication and collaboration.
• Actively participate in strategic planning and problem-solving initiatives.
• Contribute to the overall budget tracking and reporting expenditures accurately.
• Collaborate with the supervisor on additional projects as needed.
• Additional duties as assigned.

Suggested Requirements:
• Minimum of two (2) years of experience in a related industry, preferably within convention and destination marketing organizations, destination management companies, hotel/venue sales, and/or convention services.
• Knowledge and/or experience in international events, including associations and related industries.
• Proven relationship-building skills with clients, prospects, and industry professionals.
• Exceptional written and verbal communication skills, with an ability to present ideas clearly and effectively.
• Strong analytical skills and experience in data-driven decision making.
• Willingness to work evenings and weekends, sometimes with short notice.
• Ability to travel domestically and internationally, with 5-8 trips per year, sometimes for over a week at a time.

“Please note that the responsibilities outlined in this job description are subject to change based on the needs of the organization.”

Salary & Benefits:
This full-time, exempt position offers a hybrid schedule and a competitive starting salary ranging from $60,000 to $70,000 based on experience. In addition, VAAAC offers generous benefits, including 20 PTO days, 13 floating holidays, employer-paid (individual) health, vision, and dental benefits, 401(k) plan with 5% match (after 90 days), basic short-term disability and life insurance benefits (after 90 days), Employee Assistance Program, parking benefits and professional development.

About Visit Annapolis & Anne Arundel County:
Visit Annapolis & Anne Arundel County (VAAAC) is a nonprofit, partnership-focused Destination Marketing/Management Organization (DMO). VAAAC’s mission is to foster a welcoming destination and promote tourism on behalf of our visitors, partners, and community. VAAAC is located in historic downtown Annapolis, Maryland at 26 West Street.